Help center

Audiences

Learn how to group your visitors into audiences, also known as segments.

Find out how you can add custom targeting conditions that are specific to your business needs.

Discover the different options for cookie consent, using the built-in features in your Unless dashboard.

Are you missing some data to provide a better experience? Use a component to let your visitors self-segment.

Learn how to segment visitors based on their cookies to personalize for logged-in users, affiliate traffic, on-site actions, and more.

Create audiences based on visitors' previous activities (e.g. pages viewed), conversion stage, referral source, and other behavioral data.

Learn how to send data from any source (e.g. Facebook, ads, a CRM, a form, email,...) to Unless to create an improved website experience.

Defining audiences is the first step in developing an effective optimization strategy. Here's how to create audiences with Unless.