What is Unless and who is it for?

Unless is a compliance-first, AI-native customer success platform that helps regulated European enterprises turn customer success into their #1 revenue driver. It is built for financial services, pension providers, healthcare organizations, and other compliance-heavy businesses that want to scale acquisition, retention, and support with AI — without compromising on GDPR, the EU AI Act, or DORA.

How does Unless support the full customer success lifecycle?

Unless covers the entire customer lifecycle — from converting leads and fighting churn to capturing upsells and freeing support capacity. Agentic AI, semantic search, and smart hand-offs work together so your customers get 24/7 intelligent self-service while your team focuses on strategic accounts, rather than firefighting.

How does Unless improve the customer experience across digital channels?

Unless deploys AI assistants on marketing sites, product portals, logged-in dashboards, and internal tools — giving customers instant, intelligent self-service with human-level contextual understanding. AI agents guide users through complex workflows, answer questions in their language, and proactively surface the right information at the right moment.

What problems does Unless help regulated enterprises solve across the lifecycle?

Unless helps regulated enterprises overcome four critical barriers: rising self-service expectations that legacy tools can't meet, the AI deployment cliff that stalls pilots before they reach production, compliance uncertainty around the EU AI Act and GDPR, and linear cost scaling where every new customer means more support hires. The platform replaces these blockers with AI that scales without adding headcount.

How is Unless different from traditional chatbots and generic AI tools?

Unless is the only AI-native customer success platform purpose-built for EU regulated sectors. Unlike generic AI tools, it delivers compliance through the entire stack — not just data residency — while covering the full customer lifecycle from acquisition to expansion. Responses are grounded in your approved content and systems of record, with configurable guardrails, smart hand-offs, and complete audit trails.

How does Unless support compliance with European regulations like GDPR and the EU AI Act?

Unless follows a compliance-by-design approach with GDPR, DORA, the EU AI Act, ISO 42001, and OWASP built into the architecture — not bolted on. You stay in control of which data is used at each lifecycle stage, where it is stored, and how AI agents behave, making it straightforward to satisfy regulators, auditors, and internal risk teams.

What results can we expect when we launch AI agents with Unless?

Customers using Unless typically see a 58% ticket deflection rate, 31% faster ticket resolution, and observed ROI of 500% in the first year. AI leaders using the platform achieve up to 3.8× the performance of industry laggards. Over time, these gains translate into lower operating costs, higher net retention, more expansion revenue, and better use of human expertise.

Where in the customer journey can Unless be deployed?

Unless can be deployed on marketing sites, product and help centers, logged-in portals, and internal tools used by success, sales, and support teams. This lets you offer consistent AI assistance from acquisition and onboarding through everyday usage, renewals, and upsell conversations, all on a single platform.

How quickly can we start using Unless on our digital channels?

You can start with a free pilot in as little as four weeks. Connect your main content sources, deploy an AI assistant on a single page or portal, and measure results before committing further. With no-code templates and 50+ prebuilt integrations, many organizations launch their first use case — such as support deflection or onboarding assistance — and then scale with a phased implementation plan once they see impact.

What kind of support does Unless provide during and after implementation?

Unless provides a de-risked deployment path: start with a free pilot, then scale with a phased implementation plan, built-in evaluation milestones, and dedicated account management. Product, success, and engineering specialists help you design lifecycle use cases, configure agents, and optimize flows so your AI-powered customer success keeps improving as your products, content, and regulations evolve.

How does Unless fit into our existing tech stack and digital strategy?

Unless sits on top of your existing systems with 50+ integrations connecting your knowledge bases, CRM, ticketing systems, and portal frameworks. You can deploy AI assistants into any legacy product without code, using our UI component framework, browser extensions, or native apps — keeping current investments, processes, and governance models in place.

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AI-native customer success across the full customer lifecycle

Turn customer success into your #1 revenue driver

One AI system that drives acquisition, retention, expansion, and support — while meeting Europe's strictest compliance standards.

Start your free pilot

AI has reset the bar

Customers now expect instant, intelligent self-service — but regulated industries face barriers that generic AI tools can't solve.

Self-service expectations.: Customers expect instant resolution without tickets or scheduled calls.
The AI deployment cliff.: Turning AI pilots into production software is far more complex than experimentation.
Compliance uncertainty.: Most EU companies still struggle to fully grasp the AI Act and GDPR requirements.
Linear cost scaling.: Every new customer means more support hires, more overhead, and shrinking margins.

Scale without headcount

Handle 10× more customer interactions while your team focuses on strategic accounts, rather than firefighting.

24/7 intelligent self-service: with human-level contextual understanding across every language.
Pro-active engagement: predict churn, spot expansion signals, and intervene before problems surface.
Smart hand-offs: the right teams get contextualized alerts for the moments that matter.
Built-in compliance: GDPR, EU AI Act, and DORA — handled by the platform, not your legal team.

Start a free pilot

Average ticket deflection rate: 58%
Faster ticket resolution: 31%
Performance of AI leaders vs. laggards: 3.8×
Average ROI in first year: 512%

No-code AI that scales customer success today

One unified revenue engine

AI agents coordinate across acquisition, retention, expansion, and support — sharing signals, taking action, driving revenue end to end.

Conversational assistance, semantic search, and agentic skills for the full user journey.

24/7 assistance without leaving the interface — with human-level contextual understanding.

Find answers instantly across all your knowledge resources — powered by AI that understands intent, not just keywords.

Guiding users through complex workflows, performing tasks on their behalf.

visma.com

Easy integration: 50+ integrations connect your knowledge bases, CRM, and ticketing systems. Deploy into any product without code.
Guidance and onboarding included: Start with a free pilot, then scale with a phased implementation plan and built-in evaluation milestones.
Customized to your needs: With dedicated account managers, developers, and customer success experts, we fit our solution to your needs.
Strictly compliant: GDPR, EU AI Act, DORA, and ISO 42001 — compliance-by-design through the entire stack, not just data residency.

Value across the entire funnel

One AI system, four functions — better conversion, higher NRR, shorter cycles, faster resolution.

Everything you need, out of the box and beyond

AI for the full lifecycle

AI-native customer success for regulated Europe, across acquisition, onboarding, retention, expansion, and support.

AI for website visitors and prospects

Acquisition: qualify, educate, convert

Answer product questions, qualify intent, and route visitors to trial or purchase — 24/7.

AI for your logged-in clients

Retention: activate, guide, prevent churn

Orchestrate onboarding, detect churn risk, and trigger expansion plays — before problems surface.

AI co-pilot for internal teams

Support: resolve faster, retain better

Summarise, diagnose, and draft — with human review before send. Support as a retention tool, not a cost centre.

Acquisition: qualify, educate, convert

Answer product questions, qualify intent, and route visitors to trial or purchase — 24/7.

Retention: activate, guide, prevent churn

Orchestrate onboarding, detect churn risk, and trigger expansion plays — before problems surface.

Support: resolve faster, retain better

Summarise, diagnose, and draft — with human review before send. Support as a retention tool, not a cost centre.

Always on par with the strictest EU regulations

Compliant today — ready for tomorrow's regulations

Compliance-by-design through the entire stack. GDPR, EU AI Act, DORA, ISO 42001, and OWASP — built into the architecture, not bolted on.

Security is not just a layer.: Our architecture is heavily fortified. Firewalls, encryption, shielded Lambda containers and extensive DDoS protection keep your data safe. Read more.
Fine-grained data governance.: Role-based access controls, configurable guardrails, topic segregation, and approval workflows — aligned with ISO 27001.
Top-notch privacy protection.: Built on GDPR, DORA, and EU AI Act, we offer bullet-proof privacy protection. Read more in our Data and Privacy Center.
Availability guaranteed.: Globally distributed across 75 edge locations, our platform guarantees global performance and availability. See our System Status Dashboard for proof.
Quality assurance.: Autonomous quality monitoring merges continuous testing, sentiment analysis, and post-interaction analysis to maintain AI conversation quality.

unless.com

The preferred choice of Europe's regulated sectors

Trusted by regulated sectors in the EU

Active customers across Europe — financial services, pension providers, HR platforms, and more — with strong net retention and expansion. Read our customer success stories.

Customer queries resolved: 100M+
Support ticket deflection rate: 58%
Requests outside of office hours: 37%
Average efficiency gain: 71%

What Visma says
"Using the AI platform of UNLESS has made a big difference for many Visma companies, providing a rapid implementation that meets all the legal standards that our group demands."

Janne Katajamäki
Head of Integration, Automation & AI at Visma