WhatsApp Business Cloud

Version 1.0 · Last updated 2026-08-10

Context

WhatsApp Business Cloud is the official API for reaching customers on the app most of them already use for their personal messages. With Unless, your AI customer agent sits in that same thread, next to conversations with family and friends rather than in a separate customer-service inbox.

It is the same agent across acquisition, retention, expansion, and support, so a customer who first messaged about a purchase and later messages about a return is still talking to the one relationship on the one number. When the conversation needs a person, it hands off with full context.

Because WhatsApp is where customers already spend their day, that is where the agent works too: answering questions, catching buying, retention, and upsell signals to route to your team, and starting actions when you allow it.

Key benefits

• Reaches customers in their main inbox: Your agent answers on WhatsApp instantly, around the clock, in every language you support - no separate app to open.
• Full history in the same chat: When a person is needed, your team continues the same WhatsApp conversation with everything already said attached.
• Questions, signals, and actions in one thread: The agent answers on WhatsApp, spots buying and churn signals to route to your team, and can start permissioned actions, all inside the chat customers already trust.

How does it work?

Unless deploys your AI customer agent on WhatsApp Business Cloud, where it answers customer questions directly in the same chat they use for everything else, spots signals it routes to your team, starts permissioned actions, and hands off to a person with full context when needed.

Install instructions

Once at the Integrations tab of your Unless dashboard, you can select “Configure” for the WhatsApp Business Cloud integration. This will open a popup where you can connect WhatsApp Business Cloud and set up the channel.